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Alec Peters

Chief Executive Officer, Co-Founder

Alec, a native New Yorker (And die-hard NY Giants fan) founded FSDashboard with CTO Shawn Haynie in 2005. Shawn had worked with Alec at Alec's last company, Marketworks (www.marketworks.com), which he founded in 1999. Together, with the help of some great MBA's from the University of Georgia, they launched FSDashboard in Fall 2005.

A graduate of Adelphi University and the University of North Carolina School of Law Alec chose not to practice law after passing the North Carolina State Bar and coached at the University of Southern California, where he was the assistant men's volleyball coach from 1988-1992, helping the team win the NCAA Championship in 1990. Alec also coached at Occidental College from 1990-1991 and Alec also served as an assistant coach with the USA Women's Volleyball team during 1990 and 1991.

Alec started American Management Group, a sports marketing agency in 1992, and produced some of the most successful sports collectible shows in Southern California during 1992 and 1993. He then moved the company into representing professional volleyball players, until starting Auctionworks (later renaming it Marketworks) in 1999. Alec grew Marketworks to over $ 6 million in revenue in 2004 with offices in 4 countries before leaving to start FSDashboard in 2005.

Shawn Haynie

Chief Technical Officer, Co-Founder

Shawn brings over 10 years of technical, operational, and system development expertise. Born and raised in Nashville Tennessee, Shawn first came up with the concept of FSDashboard after being in 7 different fantasy football leagues. He developed the first desktop verison of FSDashboard in 2004 which was available to his friends.

Before starting FSDashboard, Shawn worked with Alec Peters at Marketworks. There he helped develop a system that provides access to over 400 million online shoppers per month. Working with Ebay, Google, Ubid, Amazon, Overstock, and other major online retailers and credit card companies, Shawn pioneered a global ecommerce solution for Marketworks users.

Shawn has an extensive track record of building, delivering, and operating high-volume, technology-based solutions. Prior to working at Marketworks, Shawn was a senior developer at ADT Automotive, an online live car auction system that is used throughout the U.S. by auto dealers.


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